According to CRM expert Paul Greenberg, the first step toward establishing valuable customer engagement is understanding what value means to them. In that sense, Greenberg notes, the idea is simple: Try your very best to make your customers happy.
Enter customer engagement analytics.
In order to provide excellence service, more executives are turning to advanced analytics to measure customer and agent interactions and ensure their call centers are performing at a high level.
Take a look at 3 reasons why your call center needs customer engagement analytics.
[FULL BLOG POST]
This post originally appeared on CallMiner.