In today’s fast-paced, consumer-driven marketplace, customer communications channels abound. Gone are the days of simply picking up the phone and contacting customer service. Instead, customers communicate with companies through numerous channels, including social media, email, live chat, and more.
So what does this mean for companies looking to provide optimal customer experiences?
In order to develop a full and complete picture of the customer journey, as well as truly understand their customers, companies must find ways to leverage the wealth of customer data at their disposal.
Here’s a look at how companies can best leverage customer data.
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This post originally appeared on CallMiner.