The Community Management Handbook

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They’re your members, your customers, your enthusiasts. They’re the people who care that you exist and are passionate about it—they’re the ones who want to know more and be more connected.  By giving them a home where they can meet, share ideas, answer questions and stay energized, you’re empowering them to be part of your success. There’s no denying the power of community, by fostering its growth, you open up a world of possibility.


The Community Manager Handbook is designed as a reference resource – helping address questions, issues and opportunities, as they tend to appear in the lifecycle of a community. Because communities are complex and ever changing, there are no simple “5 Things You Can Do Today to Drive Engagement” lists. Instead, you will find strategic ideas and commentary, research and case studies that give you insight into how experienced community professionals approach a variety of issues in the lifecycle of a community.