WHITEPAPER - Customer Engagement Analytics Beyond the Contact Center

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Customer engagement analytics software is quickly becoming a standard tool for optimizing the customer experience in the contact center, especially as more companies embrace omnichannel. But this only scratches the surface of the benefits organizations can enjoy when deploying analytics for customer engagement. To gain the most value, you need to leverage the insight gleaned from customer interactions throughout the entire business - not just the contact center.


In this white paper, we take a look at a number of the most impactful ways to use customer engagement analytics insight beyond the contact center. We discuss use cases for marketing, operations/supply chain, and product issues, and offer a step-by-step guide for achieving company-wide implementation.


Download the white paper today to learn how your company can - and should - benefit more fully from customer engagement analytics.