WHITEPAPER - The Guide to Customer Engagement Analytics

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As companies continue to evolve their customer service strategies to attract new business and maintain customer loyalty, the contact center has emerged as an important strategic asset. The agents staffing these centers have a direct impact on customer acquisition and satisfaction, but also have a significant impact on operational costs. In order to continue providing excellent service, more executives are turning to advanced analytics to measure interaction outcomes and ensure that their contact centers are performing at a high level.


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